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Seattle Sounders FC

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Our balls on ice

Posted Wed, Jul 30, 5 p.m.

Has the last Seattleite with local pride turned out the lights? A recent trip to Safeco Field makes me wonder.

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Kind of a big deal: Sounders FC to sign former Premier League star Ljungberg Swedish midfielder Freddie Ljungberg, a former star at Arsenal FC in England's Premier League, will be unveiled Tuesday as the Seattle MLS expansion soccer team's newest addition.

Longtime Sonics announcer Kevin Calabro will be the voice of the Sounders The team's games also will be televised under an agreement with KING-TV and KONG-TV.

So how 'bout them Sounders? For the millionth time, soccer is about to be huge in Seattle A cynic who has seen the hype before explains why the exact opposite is true. Writes Mark Fefer: "The magic of the 1970s Sounders was unique to that time — a time before the Mariners and Seahawks — and is no more going to be recaptured than Fremont is going to become 'quirky' again."

Advertising on athletes: It's not just for NASCAR drivers anymore It was hard to imagine pro sports could become any more commercialized, writes columnist Dave Boling. And then Seattle Sounder FC unveiled jerseys emblazoned with the Xbox 360 Live logo.

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Finally, some good Seattle sports news

Posted Sun, Jul 6, 1:44 p.m.

When I edited Seattle Weekly, I issued a ban on soccer coverage. Why edit a newspaper when you can't, very occasionally, act like a tin-pot dictator and shape it to your perverse desires? I left the paper two years ago but hoped the new editor would realize my no-soccer edict was a lifetime ban. Apparently not. There's a new dictator in town, and the moratorium has been lifted. The editor himself has written a column about soccer in Seattle. The good news: He's not buying the hype that it's the next big thing.

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